The Hair Emporium Coursework Example | Topics and Well Written Essays - 1000 words

The Hair Emporium - Coursework Example There are various reporting requirements in franchising as already mentioned above; information shared is both operational and contractual. Through the Franchise Disclosure Documents (FDD) the franchisor is required to disclose or share its annual audited financial accounting reports with the franchisees (Mann & Roberts, 2007). Consequently, the franchisees can/may request current FDD in accompaniment with audited financial statements at any time. Further, the franchisor is obliged to provide on-going assistance to the franchisees as stated in the franchise agreement; this often occurs via franchise operations and training manuals that are continuously updated. FDDs usually include franchise agreements, and financial statements including the balance sheet, statement of earnings, income statement, cash flow statement and the statement of owner’s equity. These documents are vital as they help the Franchisees to know the franchisor’s history of profitable operations (Mann & Roberts, 2007). Further, the FDDs help the franchisees to know whether the franchisor is financially stable currently for them to increase or decrease their investment in the latter. A list of current franchisees with their current contacts is also important as the franchisees or prospective franchisees can use the information to contact others inquiring about their experience with the franchisor (Mann & Roberts, 2007). ... Given this fact, Rolando and Rosa will have to share all its financial and accounting records with its subsequent franchisees to ensure smooth operation of its business (Baldwin, et al., 2011). Importance of completing balance sheets and operating statements on a monthly and yearly basis Completing balance sheets and operating statements on monthly and yearly basis by the Hair Emporium is vital; the firm will be able to determine its profitability at any given month; franchisor will be able to know whether through its franchising operations, it has the ability to earn profits or incur loses (Baldwin, et al., 2011). For the firm to be in business it must be able to earn profits. According to these facts, completing balance sheets and operation statements on monthly and annual basis will help the Hair Emporium understand whether it is earning profits or incurring loses within the said periods. Secondly, the Hair Emporium will understand its liquidity; for instance, the company will kno w its ability to meet both its short-term and long-term financial obligations. Consequently, completing balance sheets and operating statements on monthly and yearly basis will help the Hair Emporium to know how efficient it is in delivering services. For instance, how productive the firm is utilizing its assets relative to its revenue and its profits (Baldwin, et al., 2011). In the same line of discussion, the Hair Emporium will be able to understand its financial stability; the firm’s overall financial strength will be established through these monthly and yearly checks. The firm will also use the completed monthly and yearly financial statements to estimate its future income and expenses based on

The Welfare Needs Of The Elderly Social Work Essay

The Welfare Needs Of The Elderly Social Work Essay Introduction Nowadays, Malaysians are living longer, they are on an average of 74 years for men and 78 years for women. In others words, their life expectancy has increase. With the advances in medical care and better nutrition, older people are living longer, they are more visible, more active and more independent than ever before and they are in better health. Therefore there is a growing concern regarding the global phenomenon of aging. A decline in the birth as well as death rates has resulted in an increase in the elderly population. As a result, the demographers are now paying more attention to the issues of aging. Total Population 26.75 m 28.96 m 65 and above 1.15 m 4.3% 1.36 m 4.7 % This table shows that the total population and the aged of 65 years or above in Malaysia in the year of 2005 and 2010. In 2005, the total population of Malaysia was 26.75 million, and which 1.15 million or 4.3% was aged 65 years and above. Moreover, in 2010, Malaysia currently has a population of approximately 29 million, and aged 65 years and above has increased to 1.36 million or 4.7%. With the projected population growth of 2% annually, it expected that the total population in 2020 will rise to 34 million, of which 3.2 million or 9.5% will be the age of 65 years and above. In the year 2035, the country is expected to have a total population of about 46 million of which 6.9 million or 15% will be the aged 65 years and above. This is evident that Malaysias demographic ageing pattern is emerging. Based on the figure showed in this table, the real numbers of older person have increased lately, which also means that the number of elderly will continue to grow over the coming year. As t he populations of older Malaysian grows, so there has a hidden problem of elder abuse. Further, the number of elderly with chronic illness is likely to increase. This can pose an increased burden on their caregivers such as family members, and it could lead to a higher risk of elderly abuse. Elder abuse is a single or repeated act or lack of appropriate action occurring within any relationship where there is an expectation of trust which causes harm or distress to an older person (Action on Elder Abuse 1995). The willful infliction of injury, unreasonable confinement, intimidation or cruel punishment with resulting physical harm or pain or mental anguish, or the willful deprivation by a caretaker of goods or services which are necessary to avoid physical harm, mental anguish or mental illness. (1985 Elder Abuse Prevention, Identification Treatment Act). According to the Swanson(1999), elder abuse refers to the mistreatment of older people by those in a position of trust, power or responsibility for their care. This is a global problem that is likely to intensify in view of the increasing number of older people and the changing socio-economic and environmental conditions worldwide (Randel et al. 1999). Further, Hazzard (1995) described elder abuse as cruel and inhumane t reatment of the elderly. Kapur (1997) defines it as a kind of harassment or an injustice done to the elderly by the family members themselves. In fact, there is too many definition of elder abuse but despite this, most would agree with this definition an action or inaction by someone in a position of trust; often a family member or unrelated caregiver. Normally, more than 2/3rds of the abusers are their family members and are typically giving their basic needs or care support such as food, shelter, personal care or transportation. In others word, someone who commits elder abuse usually has control or influence over the older person. The older persons often know and trust the abusers. Some victims of elder abuse depend on the people who hurt them, sometimes for food, shelter, personal care, or transportation. Therefore, the abusers could be their family members, friend, someone the older people relies on for basic needs or staff in group residential settings such as care homes or in long term health care facilities. The Prevalence of Elderly Abuse in Five Developed Countries Country Prevalence (%) USA 3.2 Canada 4.0 Finland 5.4 Netherlands 5.6 United Kingdom 5.0 This table shows the prevalence of the elderly abuse in five developed countries, which are USA, Canada, Finland, Netherlands and United Kingdom. The prevalence of the elderly abuse in USA with percentage is 3.2%, in Canada is 4.0%, in Finland is 5.4%, in Netherlands is 5.6% and United Kingdom is 5.0%. But in Malaysia, the information and data of elderly abuse is scarce. Although this epidemic is virtually unheard of in Malaysia, we are challenged to be aware of the many faces of elder abuse in our own society. So far in Malaysia, there are no reported cases of elder abuse to the Department of Social Welfare as well as no agency keeps proper records of the incidence of elder abuse in this country. The actual and prevalence of elder abuse is unknown and difficult to measure. Elderly abuse exists in our society but it is hardly reported. This problem often remains undetected because of poor public awareness and lack of knowledge among health care personnel. This is because it can cause some adverse effects on the health and quality of life of the elderly. Due to their mental capacity, they are unaware of the help available to them. Therefore, elder abuse is seldom reported. In most situations, elderly are unlikely to report that they are being abused because they are fear of embarrassment and fear of losing care support. They are mostly completely under the control of the abuser and depend on the abusers for food, shelter, clothing and health care. Furthermore, they also fear of harm by the abuser. Some of them are lack of awareness, they are only suspect but uncertain that is abuse, therefore, the cases of elder abuse is hardly to report and also seldom reported. As the aging population continue grows, they are need more care and attention. The care and attention may help them remain free of abuse and it can be from their family members, relatives, friends and neighbours. Further, some of them also can be from their caregivers such as from the care home, or nursing home personnel. Other than that, older also can get their care and attention or in form of the fairness from the government by law. This may prevent the occurrence of the elder abuse. Conclusion Elder abuse should be a growing concern issue in our society but it is preventable. Each of us, as individuals, family members, in the community, as a society, government or nongovernmental agencies, must play our role, hand in hand to curb this problem. Understanding the magnitude of the problem, knowing and acting against its root causes will help to provide a healthier and safer society in this country and all over the world. In short, we must continue to create awareness, concern our loved ones care and protect them from becoming one of the victims. Further, if we find any problem, moved our loved one immediately and report them to the police. For so many to live to be old is one of the most remarkable achievements of the twentieth century. To be old and live in dignity free from all forms of abuse must be a common goal for all societies of the twenty-first century. Elderly have rights and deserved to be loved and respected. Certainly elder abuse will increase with an ageing population worldwide, especially if adequate caregiver support programmes and services are not developed in tandem.

Motivation, Organizational Behavior and Performance :: organizations, business, motivation,

Motivation is an important concept which is critical for understanding of and improvement in organizational behaviour and performance. It is therefore important for the managers to understand motivation. It is an important tool which they can use to get more out of their employees and increase organizational performance. Motivation can be defined as the factors, both internal as well as external which arouse in individuals the desire and commitment for a job (Mele, 2005, p. 15). Organizational performance on the other hand refers to the degree to which the organizational objectives have been achieved. Research has shown that motivation in an employee is an important factor which determines his performance. Motivation is the â€Å"driving force within individuals† (Mullins, 2007, p. 285). It is the concerned with finding out the reasons which shape and direct the behaviour of the individuals. The people act to achieve something so that they can satisfy some needs (Gitman and Daniel, 2008). It is important for the manager to understand this motivation of individual employees in order to inspire them and devise an appropriate set of incentives and rewards which would satisfy the needs that they have individually (Kerr, 2003). Once these needs are expected to be met in return for some specific behaviour or action, they would work more diligently to have that behaviour in them and to achieve that objective (Meyer and Hersovitch, 2001). Since it would lead to early and fuller achievement of the company objectives as the individual would work more diligently, it would lead to bett er organizational performance (Wiley, 1997). It is important for manager to understand that what motivates the individuals. There are different kinds of motivation theories which reveal that individuals are motivated by different factors. For example there is extrinsic motivation and intrinsic motivation (Amabile, 1993). Extrinsic motivation refers to the motivation that one has for the extrinsic rewards such as pay, status, power, etc. Then there are intrinsic motivating factors such as the chance to exercise one’s skills, the opportunity to learn and personal development. Research suggests that various factors motivate employees in a different degree depending on their nature. It would therefore be important for the manager to understand that what are the motivating factors for individual employees and then provide them incentives accordingly so that they can work in a more productive fashion. Once the individuals work with greater excitement and vigour it would automatically lead to better performance.

Paula and Christina’s Haunted Adventures Essay

The night was very chilly and all the kids were running, laughing, and having a lot of fun at the third grade’s fall festival. The Roosevelt Elementary school decided to do a haunted house maze. The haunted maze was pitched black and filled with gory decorations. One room had a bed with a dead woman laying on it and the walls were stained with blood. In another section of the maze was a cemetery, where zombies were walking by. The haunted house maze also had a garage where a car was parked and there was also room filled toys and with many clowns. The children of Roosevelt Elementary were thrill to go inside wondering what they would encounter and how scary it might be. There were two little girls, barely nine year’s old, seeking the frightening adventure, but they were also very scared. One of the little girls was shivering with fear and she slowly walked from room to room looking at the decorations and the scary people. She knew this was make-believe, but she was still very cautious. The other little girl had made her way into the room where the dead woman was laying on the bed. She slowly tried to make her way across the room to the other door. She never noticed the woman rising from the bed and was walking towards her very rapidly. The dead, bloody woman touch the little girl, which made her scream and take off running. The little girl ran as fast as she could, turning all corners until she ran straight into the other little girl. They both ended up falling to the ground. Looking up, they both smiled at one another. One little girl says, â€Å"Hi, my name is Paula Ramirez. † The other little girl replies, â€Å"Sorry for running into you, my name is Christina Lopez. Paula and Christina help each other get up from the ground and agree to finish the haunted house maze together. They felt less scared and even laugh at some of the scary people. As they are exiting the haunted house maze, Paula tells Christina â€Å"wow, this was so much fun†. Christina replies, Paula let’s make a pact, every year we will seek a scary haunted house and we will both go together†. Paula smiles and agrees. Since then Paula and Christina have become best friends and they search for scary haunted houses to visit every year. The family vanishes in 1925 leaving the sole survivor James Clark. Christina does not read the paragraph, but smiles and turns to Paula and says â€Å"perfect†. The two girls get together every day preparing for the trip they will make to the haunted house. They go to the mall and shop for costumes. They buy food so they can take for the road, and plan on when they should head to the haunted house. The night of the haunted house arrives and Christina goes to Paula’s house. Paula is sitting in her room when Christina enters and asks, Paula â€Å"Are you ready? Paula replies â€Å"of course† Then, the two girls go down the stairs, out the house and enter Paula’s car. Paula drives thirty miles and arrives and Saddle Creek Ranch where the haunted house is located. The yard is filled with many trees and with old rusted decorations on the lawn. The house has busted windows, and the painting of the house is falling apart. Paula notices that there is two boys standing in the entrance of the house. Paula and Christina exit the car and make their way to the boys. One boy says â€Å"Come on Erik, stop being scare and let’s go in already. Erik replied â€Å"Scott, if you are so tough you open the door†. Just as soon as Scott was going to touch the door knob the door swings open and a tall dark figure stands there looking at them. The tall dark figure steps forward and says â€Å"Do you dare to enter? Beware this may be you last hallows eve† â€Å"YES! † replied all four of them. Paula and Christina follow the two boys and the tall man into the house. The man leads them into the living room and directs them to stand in a circle. He looks at each one, studying them from head to toe. He says â€Å"My name is Mr. Clark; Saddle Creek Ranch is y family’s home. They lived here many years until they all vanish one night, but you can still hear them, and if they want you to, you can definitely see them†. He goes on to give directions and instructions how to enter the house, and to exit the house. When Paula and Christina turn to see each other, Mr. Clark vanishes. A light turns on and leads the group into the kitchen, you hear can hear the water running but the water is off; Paula grabs Christina’s hands and says â€Å"this house is different†. The sound of people talking suddenly starts and is very loud that makes Scott jump up. The group makes their way to the door but the light to the kitchen turns off and then turns on again and leads them to the dining room. As they enter the room the talking suddenly dies down, and a chair is thrown to the group. As the group separates to avoid being hit, the lights go out and it is so dark that Paula cannot see where Christina is at. BANG. Suddenly the lights turn on and Paula looks for Christina, Erik calls out to Scott but he is nowhere to be found. Paula and Christina start to get worried and scare sets in. Erik starts to whimper, and continues to call for Scott but his call is not answered. Paula and Christina continue to make their way out the dining room and Erik follows. The lights to a hallway turn on and the group passes many rooms, and walk down some stairs. They reach a door it creeks open, Christina turns towards Paula and says, â€Å"Paula let’s not go in, we should turn around and go back†, before Paula can reply, Erik replies â€Å"let’s just continue this could be the end†. Erik pushes the door open, the room is completely dark, and the lights do not turn on like before. Suddenly a rustling and whimpering sound begins Christina is so frightened that she begins to cry. Paula hold Christina’s hand so tight and tries to reassure her that everything will be okay. The sounds get louder and louder and suddenly â€Å"BANG†. Paula and Christina stop walking, the lights turn on, both girls try to search and look around to see where and what room they are in. Paula is the first to notice that they are in the basement but someone is missing, Erik is nowhere to be found. Christina falls to the floor and begins to sob very loud and yells â€Å"Paula, let’s get out, I do not want to be in here anymore! Paula holds back her tears and replies, â€Å"Christina we will be okay, I will get us out, I promise†. Paula begins to look for something that can be a used as weapon, and looks for an exit. Paula finds a hammer, and notices a window. She rushes to it, and then the lights go out again. Seconds pass by but to Paula it seems like an eternity, she calls Christina’s name, â€Å"I am here† replies Christina. The lights turn on again; Paula looks to find Christina, and sees Mr. Clark holding her with a knife to her throat. â€Å"Did you think I was being funny when I said this would be your last hollows eve? Mr. Clark asked Paula. Paula replies â€Å"this trip was meant to be fun I never imagine it would be like this. † Mr. Clark looks at her and gives her an evil smile. Then, he says to Paula, â€Å"Let’s play a game, if you win you and your friend may leave, but if you lose you and your friend must stay forever. † Paula thinks for a long minute and nods her head up and down. He looks at Paula for a moment and says â€Å"Answer me this if you are correct you and your friend may go. Am I alive or is this your imagination? † Paula stares at Mr. Clark and responses â€Å"you are alive†. Mr.  Clark laughs, â€Å"Child, how can I be alive if I died in 1963† replies Mr. Clark. Paula begins to cry along with Christina, and mouths the words â€Å"I am sorry†. The lights turn off again, bang, bang, bang. Paula holds her hands out trying to feel for Christina; the lights turn back on again. Mr. Clark is nowhere to be found. Paula grabs Christina’s hand and yells â€Å"hurry, the window, now! † Paula and Christina, crawl out the window, look to see where the car is parked and ran towards it. The girls quickly get in, crying and scare. Paula turns the car on, put it in gear and head out the ranch. As both Paula and Christina seat in the car crying for a long while Paula breaks the silence and says â€Å"Christina, promise me that this will be our last haunted house†. Christina replies â€Å"definitely, Paula this was our last one†. The girls continue to drive on the dark road, without realizing the road does not end. Then Christina turns to Paula and asks â€Å"Paula, are we getting closer to your house now? † Paula looks at the road and realizes it’s the road to Saddle Creek ranch. Paula realizes what has happened and turns to Christina and says â€Å"Christina, I am sorry but Saddle Creek ranch is our home now. †

High School and Health Service

As a highschool student I'm starting to set my goals for my future. Through my highschool years Im planning on taking the health service pathway as my elective. This core is for students who plan to pursue careers in the health service industry. For my sophomore year I'm planning on taking health service career pathway, this core will help me gain essential knowledge and skills about major body system and more. This can also help me learn to apply effective communication skills and technologies in the delivery of health care. For my junior year I'm also planning to take clinical health, this core will help me combiand information common to all healh careers.Lastly for my senior year I'm planning on taking medical biotechnology, this core will help me learn the different technique used in biotechnology and genetic engineering by hands-on laboratory training. I am also planing on setting up a schedule to be an intern for a doctor from Queens Medical Hospital. I could watch and intervie w him on what he does as a OBGYN, this could help me expierince and see how my future can turn out. This my highschool goals that can set me up for my real life goals. Now it's time to plan the last stage before reality, things I'm going to do to reach my goals to have a good future. I'm planing to attend University of Hawaii Manoa or UH Manoa to get a doctor of medicine degree.UH Manoa is located at beautiful Manoa Valley, just outside downtown Honolulu, HawaiÊ »i on the island of OÊ »ahu, this school was founded on 1907. There's a total of 20, 426 students , 14,655 undergraduates , 5,771 graduates and professionals, and 905 unclassified. It cost $31,608 per year plus additional $670 for student fees, and also if I decide to dorm it, it would cost $2721 per year. To provide for my college funds and fees I can apply for finical aid. There's three types of financial aid, there's grants , loans, and scholarship.Grants is a financial award given by the government to an eligible stude nt. Loan is money you can borrow from the bank and you are responsisble to pay it back a year after you start working. Lastly, scholarship is an award of financial aid for a students who does well academically. I'm interested in receiving scholarship because I know I'm able to do good on my acedemics and that could provide me money to help me fund for my college. Im will start funding for my college by working part time jobs and applying for different types of scholarships and grants. This my last planning stage before I face the world and reality. This part is the hardest and the most fun stage,  reality.This is when everything I've work hard for is going to be worth it. This is the part where I work even harder and loving what I do. I'm going to be Dr. Renuma Elisha Arcega Reyes as OBGYN at the big hospital helping women shape the future and giving life to a beautiful individual. I'm also planning on opening up my own clinic where I can have a pediatrician across my office and a little play room for the kids. I want to help women take good care of their health as well as their offspring. I also wanted to buy my own two story house and buy my parents their own house. Now this is my plans for my future, the things that I want to have and achieve what I've work hard for.There's so much things in life that I want to achieve and discover. Planning what's ahead of me is very important, to have a better future for my family and I. Not only that, I also what to be a great helper and a good source of our community. I want be known as a great doctor that could provide service for the people and the community. I also want all the womens and their babies to have a good and health life styles. Those were my plans that could lead to a good life and better future.

Lab Report Boiling Point and Melting Point Essays

Lab Report Boiling Point and Melting Point Essays Lab Report Boiling Point and Melting Point Paper Lab Report Boiling Point and Melting Point Paper Should be based on observations made during the experiment. Evaluation of laboratory exercise type: On a separate page, each student should write a brief comment regarding 1) which lab method you prefer (inquiry-method, i. E. Problem-solving oriented, or traditional lab. Like this one. 2) group size (individual labs or small-group labs) 3) report writing individual or small group 4) Any negative aspects about chem.. Lab how we can improve them 5) any other comments We expect an evaluation from everyone. If you prefer not to put your name on this evaluation, thats k. Lab Instructions: Objectives: 1. To determine the boiling point of a liquid, and 2. To determine the melting point of a solid. Materials Used: Matches Spoilsport (Rubbing) Alcohol 1-2 small rubber bands Thermometer Powdered stand beaker 2 closed-end capillary tubes (melting point tubes) 10-12 mm diameter test tube Heat source Discussion and Review: In this experiment we will examine additional physical properties of liquids and solids. Two of the more important physical properties of pure substances are the boiling point and the melting point. The boiling point of a liquid is the temperature at which that liquid is converted to a gaseous state. Boiling point is formally defined as the temperature at which the vapor pressure of the liquid becomes equal to the pressure at the surface of the liquid. The boiling point of. A liquid can change if the pressure at the liquids surface changes. Since pure substances have a distinct boiling point, boiling points are sometimes used to determine the purity of substances. The melting point is the temperature at which a solid is converted to liquid. This is an important property of solids. The melting point of solids, like the boiling point of liquids, is often used for the identification of substances. Boiling points and melting points are recorded in the Handbook of Chemistry and Physics, and can be found in the sections titled Physical Constants of Organic Compounds and Physical Constants of Inorganic Compounds. PROCEDURES: I. Boiling Point 1 . Make a test tube assembly by using the following directions and illustration. A. Place about 1 ml of Spoilsport alcohol in a 10-12 mm diameter test tube. B. Using a small rubber band, attach a thermometer to the outside of the test tube. The thermometer bulb should be even with the test tubes bottom. C. Insert an inverted closed end capillary tube into the test tube. . Make a water bath assembly by using the following directions and illustration. A. Half fill a 100 ml or larger beaker with warm tap water. [Note: a water bath is used if the boiling point of the material is expected to be less than the boiling point of water; otherwise, an oil bath is needed. ] b. Place the above test tube assembly in the water bath so that the surface level of the alcohol in the test tube is beneath the surface level of the water bath. . Place the beaker on the wire stand and, stirring frequently to insure even heating, carefully heat the water bath with your heat source until the water bath oils and a rapid stream of bubbles continuously emerges from the capillary tube. [Note: if an oil bath is used, the oil does not boil; the stream of bubbles from the capillary tube is the sole indicator that the liquid in the pipette or test tube is boiling. ] d. Remove the heat source and begin observing the stream of bubbles. E. When the last bubble emerges from the capillary tube, record the temperature. 3. Reheat the water bath and repeat the cooling process two more times. Record the temperature reading after each trial, and average all three trials. 4. The published boiling point of spoilsport alcohol is 82. Co. 5. Calculate the error between the observed boiling point and the published value of the boiling point. II. Melting Point 1 . A. Push the open end of a capillary tube into the powdered academic. B. Move the powder to the closed end of the capillary tube by tapping it on the table. Repeat until the the powdered academic occupies 1-2 mm of the capillary tube end. C. With rubber bands, attach the capillary tube to a thermometer and align the bulb of the thermometer with the closed end of the capillary tube. D. Make a water bath as before by half filling a 100 ml beaker with warm tap water. E. Place the thermometer/capillary tube assembly in the water bath so that the surface level of the powdered academic is beneath the surface level of the water bath. F. Place the beaker on the burner stand and, stirring frequently to insure even heating, carefully heat the water bath with your heat source. G. Note the temperature at which the academic melts. Remove heat source. . Let the academic cool and recitalist. Repeat the procedure two more times and average the results. i. The published melting of academic is ICC. Compare your experimental result with the accepted (published) value. . Calculate the percent error. Clean-up: Dispose of the used capillary tubes by putting them in your trash can. If any spoilsport alcohol is left in your test tube, you may p our it down the drain with All contents copyrighted (c) 1 998 Peter Scoffing, Ph. D. , Professor of Science, Colorado Mountain College All Rights reserved Experiment 10 As described in the lab manual: 1. Record the barometric pressure. 2. Measure about 10 Goff ice using the chemical balance and place it into a 100 ml beaker. Heat over a flame until half of the ice has melted. Remove from heat and measure the temperature s accurately as possible using your laboratory thermometer. Repeat with a 10. 0 g sample of your unknown. Be sure to record your unknown number. 3. Measure 50 ml of water using your graduated cylinder and pour it into a 200 ml beaker. Bring the liquid to a boil over a flame. After the liquid has been boiling for approximately 1-2 minutes, measure the temperature of the boiling liquid. Repeat with a 10 g sample of your unknown. Record all data in your lab notebook and clean up. We followed all the steps above pretty much closely and pretty much got the results for water that we expected, except that the ductwork had cheap thermometers because one of them broke (this was my lab partners fault she used it as a stirring rod which is exactly what you said not to do in your lecture) and the new one was off by a few degrees but it was close enough for this simple experiment. The pressure in the room was 761. 2 and the temperatures we measured for our unknown were: -15 and 17. Correcting for our water results this made our measurements -15. 2 and 17. 4 after the corrections. Based on these temperatures and the data we looked up in the library, our unknown was certainly blabber gas. The error in our results as really small and the experiment worked really good. Other errors include: possible math errors in our calculations and human error. Overall the lab was really good and we learned quite a lot of stuff. Especially liked the part where the blabber gas exploded when heated scaring my partner (I think that may be why she broke the thermometer). The only criticism of the lab is that the equipotent wasnt really great and that we ran out of time but otherwise it was a really good experience and I think it taught us a lot of chemistry. Notes: For references we used our textbook, lab manual, and the Chemical Handbook mound on shelf 2 of the library (behind the reference desk). What to do? A. Student Chemistry 1 Identification of a Compound using Melting and Boiling Points Introduction One of the primary methods used to characterize a new compound is the physical determination of its normal melting and boiling points. The normal melting and boiling point is the temperature at which a substance melts or boils when the barometric pressure is 760 mug or 1 ATM. In this experiment we will first calibrate our thermometers using ice and water, whose normal melting and boiling points are well characterized as 0. DC and 100. 0 ICC, respectively[l]. Following this, we will measure the normal melting and boiling points of an unknown compound. We will use this data to determine the identity of our unknown from a list of possible unknown samples and physical data from the Chemical Handbook[2]. Experimental Procedure As described in the lab manual,[3] ice was placed in a beaker and warmed until approximately 50% had melted. The temperature of the ice/water mixture was then measured with a thermometer. This was followed by a similar measurement of our solid unknown. In part II, water was heated until boiling and the enrapture of the liquid/gas mixture measured with a thermometer. This was followed by a similar measurement using our unknown compound. Toggle the best results possible, the procedure in the manual was modified by repeating each trial three times.

The Tariff of Abominations of 1828

The Tariff of Abominations of 1828 The Tariff of Abominations was the name outraged southerners gave to a tariff passed in 1828. Residents of the  South believed the tax on imports was excessive and unfairly targeted their region of the country. The tariff, which became law in the spring of 1828, set very high duties on goods imported into the United State. And by doing so it did create major economic problems for the South.  As the South was not a manufacturing center, it had to either import finished goods from Europe (primarily Britain) or buy goods made in the North. Adding insult to injury, the law had obviously been devised to protect manufacturers in the Northeast. With a protective tariff essentially creating artificially high prices, the consumers in the South found themselves at a severe disadvantage when buying products from either Northern or foreign manufacturers. The 1828 tariff created a further problem for the South, as it reduced business with England. And that, in turn, made it more difficult for the English to afford cotton grown in the American South. Intense feeling about the Tariff of Abominations prompted John C. Calhoun to anonymously write essays setting forth his theory of nullification, in which  he forcefully advocated that states could ignore federal laws. Calhouns protest against the federal government eventually led to the Nullification Crisis. Background of the 1828 Tariff The Tariff of 1828 was one of a series of protective tariffs passed in America. After the War of 1812, when English manufacturers began to flood the American market with cheap goods that undercut and threatened new American industry, the U.S. Congress responded by setting a tariff in 1816. Another tariff was passed in 1824. Those tariffs were designed to be protective, meaning they were intended to drive up the price of imported goods and thereby protect American factories from British competition. And they became unpopular in some quarters because the tariffs were always promoted originally as being temporary measures. Yet, as new industries emerged, new tariffs always seemed necessary to protect them from foreign competition. The 1828 tariff actually came into being as part of a complicated political strategy designed to cause problems for President John Quincy Adams. Supporters of Andrew Jackson hated Adams following his election in the Corrupt Bargain election of 1824. The Jackson people drew up legislation with very high tariffs on imports necessary to both the North and South, on the assumption that the bill would not pass. And the president, it was assumed, would be blamed for the failure to pass the tariff bill. And that would cost him among his supporters in the Northeast. The strategy backfired when the tariff bill passed in Congress on May 11, 1828. President John Quincy Adams signed it into law. Adams believed the tariff was a good idea and signed it though he realized it could hurt him politically in the upcoming election of 1828. The new tariff imposed high import duties on iron, molasses, distilled spirits, flax, and various finished goods. The law was instantly unpopular, with people in different regions disliking parts of it, but the opposition was greatest in the South. John C. Calhouns Opposition to the Tariff of Abominations The intense southern opposition to the 1828 tariff was led by John C. Calhoun, a dominating political figure from South Carolina. Calhoun had grown up on the frontier of the late 1700s, yet he had been educated at Yale College in Connecticut and also received legal training in New England. In national politics, Calhoun had emerged, by the mid-1820s, as an eloquent and dedicated advocate for the South (and also for the institution of slavery, upon which the economy of the South depended). Calhouns plans to run for president had been thwarted by lack of support in 1824, and he wound up running for vice president with John Quincy Adams. So in 1828, Calhoun was actually the vice president of the man who signed the hated tariff into law. Calhoun Published a Strong Protest Against the Tariff In late 1828 Calhoun wrote an essay titled South Carolina Exposition and Protest, which was anonymously published. In his essay Calhoun criticized the concept of a protective tariff, arguing that tariffs should only be used to raise revenue, not to artificially boost business in certain regions of the nation. And Calhoun called South Carolinians serfs of the system, detailing how they were forced to pay higher prices for necessities. Calhouns essay was presented to the state legislature of South Carolina on December 19, 1828. Despite public outrage over the tariff, and Calhouns forceful denunciation of it, the state legislature took no action over the tariff. Calhouns authorship of the essay was kept secret, though he made his view public during the Nullification Crisis, which erupted when the issue of tariffs rose to prominence in the early 1830s. The Significance of the Tariff of Abominations The Tariff of Abominations did not lead to any extreme action (such as secession) by the state of South Carolina. The 1828 tariff greatly increased resentment toward the North, a feeling which persisted for decades and helped to lead the nation toward the Civil War.

20 Steps to Ensure You Always Have a Job

20 Steps to Ensure You Always Have a Job While nothing is certain when it comes to careers, it always pays off if coworkers and managers can count on you- personally  and professionally. Aim to be the person who not only gets the job done, but does so with class and integrity. Here are 20 tips you can take with you no matter what field you’re in. Internalize them, practice them, and find success. Rest assured, if you do this, you will ensure you always have a job.

The rise of Al Qaeda, religious militancy and terrorism Essay

The rise of Al Qaeda, religious militancy and terrorism - Essay Example According to Marshall McLuhan, one of the pillars of mass media theory, â€Å"without communication, terrorism would not exist.† Certainly, terrorism existed well before mass media; but the latter definitely gave the former a great advantage. Before, terrorism is limited to the area that goons, thugs or soldiers can reach. Today, one can just create a newsworthy event and the scope of exposure is limitless. This was what bin Laden and al-Qaeda exploited. He saw that mass media can be used â€Å"to get attention, to gain recognition, and even to obtain a certain degree of respect and legitimacy†. It can be said that al-Qaeda’s rise to power were determined by how bin Laden used the media to get his message across to the world. He knew that his organization needed an international audience to gain legitimacy; because without it, he would not be able to get funding and recruitment would be more difficult to accomplish. With malicious precision in manipulating the me dia, bin Laden was able to propel al-Qaeda as an organization that the world needs to take seriously. Hoffman states that terrorists, as exemplified by bin Laden, aims to dominate and control by sending a message of fear—and there is no better way to instill fear to the masses than through the media. Bin Laden recognized that when the masses are afraid for their lives, it propagates uncertainty and chaos, not only to a large population, but more importantly, to the nations’ democratic leaders.... 5). Hoffman (as cited in Fiore, 2011, p. 27) states that terrorists, as exemplified by bin Laden, aims to dominate and control by sending a message of fear—and there is no better way to instill fear to the masses than through the media. But why instill fear? Bin Laden recognized that when the masses are afraid for their lives, it propagates uncertainty and chaos, not only to a large population, but more importantly, to the nations’ democratic leaders (p. 27; Soriano, 2008, p. 2). â€Å"This instability can prompt people, and even governments, to think and react differently than they would have otherwise,† making them lean towards making decisions that would favor al-Qaeda (p. 27). Aside from exploiting this strategy, al-Qaeda also became infamous for making good on their threats and doing it in a visual manner that would gain the most attention and implant the most fear and hatred. The organization’s attacks were powerful in that it was grand yet personal, vast yet meaningful. This can perfectly be seen in the 9/11 attacks, in which the entire world was treated to a visual overload of exploding buildings—the World Trade Center and the Pentagon, no less—planes crashing, and hundreds of people dying or jumping to their deaths. Every channel for the next few days—and even years—broadcasted the attacks. The attacks were large-scale, in a country considered to be a world power, against a building that is a symbol of international collaboration, and they came at a time the world least expected them. The attention al-Qaeda got was monumental. If people were not aware of the existence of al-Qaeda, they sure were made aware on the morning of September 11, 2001. And the message was clear and powerful.

Critically analyse the fall of mankind in Genesis 3 and God's response Essay

Critically analyse the fall of mankind in Genesis 3 and God's response to it - Essay Example Exegesis of Genesis 3: 1-24 This book begins with the temptation of mankind via Satan slandering God to Eve through angelic disguise. The snake was a creature created by God, but it was a sneaker creature as compared to the other animals created. Satan chooses to use the serpent as it had a crafty character (genesis 3:1). The Devil in dwelt the snake and it is his tone of voice that was heard by Eve. The serpent began a conversation with Eve in relation to God’s prohibition to the tree in the center of the Garden of Eden (Westbow Press 2013: 127). The expression used by the serpent to Eve was very meticulous; it was a rhetorical question. The woman replied by saying that they were allowed all other fruits except the one in the middle of the garden. The serpent brushes this aside to concentrate in on God’s ruling out of the tree of understanding of good and wickedness (Kvam 1999 et al: 431). This term, â€Å"or you will die† is used three times in verses 3 and 4. It is unclear what Eve comprehended concerning the demise for none of the animals created had passed away. This term may have been communicated by God to the man and woman (Williams 2010: 17). According to the Bible, there are three types of demise: the spiritual death which transpires in Genesis 3, the physical death which outcomes (Genesis 5), and the eternal death as an outcome of man’s bolshie, defiant heart (Revelation 2:11). Genesis 3: 4-5 reveals how Satan assaulted God’s authenticity as well as the genuineness of God’s word; this was evident from Satan’s denial of God’s statement. There was limited truth in the words uttered by Satan, consumption of the fruit could not make man reason or â€Å"be like God†. The offer given to Eve was too intoxicating. Eve was tempted in three stages: first: she saw that the tree was good for food, second: that it was pleasant to the eyes, and thirdly: that it was desirable to make one wise. This reve als the threefold development of temptation to the actual act of sin. Eve later on acted towards Adam in the same manner that the serpent acted towards her. According to the book written by Milton, Paradise Lost, Adam ate the fruit so that he would not be separated from Eve (Milton & Stallard 2011: 38). Immediately after the consumption, they knew they were naked and sewed leaves together to cover their nakedness (Genesis 3:7). The opening of their eyes was not a substantial opening of the eyes but the realization of their nakedness and loss of the glory they had enjoyed. In the conversation that proceeds, God does not come to Adam to rebuke him or exile him from Paradise, but to bring him to his senses. God asked a rhetorical question â€Å"Where are you† so that Adam and Eve could realize what they had done. According to Clark Pennock, (2002) The Most Moved Mover, this rhetorical question is used to develop an aspect in God’s character known as â€Å"Open Theismâ₠¬ . Adam did not answer with remorse, but with self-justification, thereby bringing punishment upon himself. Adam blamed the woman, and even God Himself forgetting that he was responsible for his own actions. This is in line with Flip Wilson’s theology; â€Å"The Devil made me do it!† is no more of a justification than â€Å"Cultural atmosphere forced me to do it† or â€Å"Genetic factors prompted me to do it,†

Answer 2 questions in form of essay Example | Topics and Well Written Essays - 500 words

Answer 2 questions in form of - Essay Example This is because the arguments between jurors makes others question their initial instincts which were formulated from actual case arguments, but now they are just arguing among themselves in a fight for achieving personal motives. Where once opinion was based on perceived facts of the case, quests for social dominance have changed facts to merely opinion which is impact whether the youth will get a fair trial. The idea that there are many interpretations of â€Å"the facts† is easily applied to real-life situations. For example, in the educational environment, teachers are responsible for dealing with interpersonal issues between different students at the same age level. In many situations, what the teacher is being told by each student is merely their own interpretation of what actually occurred. In order to make a decision, the teacher must realize that there is always more than just one side of the story and it might become necessary for research to decide what really occurred. A teacher could not give out reward or punishment effectively by drawing on student perceptions of fact. It would be better for the teacher to do first-hand investigation before coming to a decision. 12 Angry Men proved that civility will encourage your opponents to keep listening to you. In the movie, Jurors began to get frustrated by being unable to come to a mutual agreement about the youth’s guilt. Some people were strongly for their position of being not guilty while others simply wanted to come to some decision just to end the deliberations and go home. Juror #10 begins ranting ridiculously in a bigoted tirade, lashing out at others. This tirade makes everyone in the room stop listening to the Juror #10 and his reputation as a competent juror is damaged. Simply because people in the room did not agree with his position, one of the jurors lost their influence to coerce others in the group in order to reach a mutually-satisfying decision about the case. In real-life situations,

Zara Case Study Essay Example | Topics and Well Written Essays - 5250 words

Zara Case Study - Essay Example Moreover, an analysis of the internal environment is performed to determine the strengths as well as weaknesses of the company. It has been observed that there are certain incidents in relation to adverse treatment of employees that has affected the stability of the company. Moreover, the employees are also perceived to be provided with deprived working environment. These incidents are accountable for hampering the brand image as well as reputation of the company. Furthermore, the strategies of the company are recognised in order to determine their appropriateness. It has been perceived that the company is quite successful with its existing strategies. There are a few recommendations which are made with respect to corporate social responsibility policies in order to improve the business principles to perform its operations more responsibly. Table of Contents 1. Introduction 4 2. Q1. Analysis of the External Environment 5 2.1. Macro Environment Analysis – PESTEL

Michigan agricultural college a dream fullfiled Essay

Michigan agricultural college a dream fullfiled - Essay Example In 1850, the state constitutional convention called for the foundation of an Agricultural School under the provision of Article 13, Section 11 – the Morrill Act enacted under Abraham Lincoln’s administration. Interestingly, it was first suggested that this Agricultural School would be part of the University of Michigan. In fact, then-president Henry Tappan lobbied for this school to be built in UM’s own Ann Arbor. However, John C. Holmes of the Michigan State Agricultural Society opposed this, on the ground that the school’s students may end up being neglected by UM. Luckily for him, then-Michigan Governor Kingsley S. Bingham saw things his way, mandating a bill commissioning the establishment of what was then called the Agricultural College of the State of Michigan. Eleven years later would be a moment in history for the school – it saw its first batch of graduates, as well as the Michigan Legislature that allowed it to offer four-year curriculum c ourses and grant degrees on par with more established universities. The beginnings of the Agricultural College were surprisingly humble. Under its first president, Joseph Williams, a member of Harvard’s Phi Beta Kappa in addition to being both an accomplished farmer and attorney, it started out with only three buildings and five professors, as well as a student body of 63. Luckily, Williams made the best of the situation, hiring a host of competent professors in the college’s first year. These professors then proceeded to set up sophisticated science laboratories in its College Hall, complete with equipment such as microscopes which were then thought to be state-of-the-art. Needless to say, Michigan Agricultural College flourished under President Williams’s tenure; even relatively early on in its existence, it boasted a wide array of theoretical and practical academics. The Michigan state legislature passed a bill in 1855, which

Difficulties students have when dealing with measurement concepts Term Paper

Difficulties students have when dealing with measurement concepts (length, area, volume, value (money), angle and time - Term Paper Example This necessitates the development of understandings based on the estimation and measurements of these attributes as well as, their existing interrelationships, additionally, the units and conventions related to the measurements and recordings on elapses of time and its duration is essential (Ser, Journeaux, and Larcher, 1993). Having in mind, measurement requires that students should be able to develop dexterity in the application of the various measuring instruments. Additionally, sound understanding of use of whole numbers and decimal number numerations and competency when using mathematical processes such as counting is essential (Barge, 2012). Notably, making sense of measurements necessitates that students need to formulate mind pictures and personal referents for different measures to assist in the estimation. However, research has indicated that students often experience problems involving different measures (Barge, 2012). Intriguing is the fact that students experience such p roblems and yet measurement is one of the most widely taught and relevant in all aspects of the curriculum. As noted, what makes measurement so difficult to student, and what can be done in order to help students master the concepts and skills which would be instrumental in ensuring proficiency in this field? This paper seeks to investigate the problems experienced by students in concepts of measurement involving length, volume, area value or money angle and time. In order to identify the problems faced by students in matters involving measurement, it is necessary that we all understand what measurement is all about. As Kamil and Clark, (1997) explains, measurement is a number which indicates a comparison between the attributes of the object under measurement and the same attributes of a given unit of measure. Often students are poorly informed on the on the differences between square, linear, and cubic centimeters. In early years, students have been reported of having difficulties in understanding that length remains the same when an object is moved to a different location either vertically or horizontally, or that volume also remains the same for a given quantity of water regardless of whether the container used is wide, short, tall and narrow. Similarly, students have experienced problems in comprehending that masses of a given objects remains unchanged irrespective of whether there is a change in the shape of the object. Students have been reported of having experienced problems since they confuse it with size, volume or quantity (Kamil, and Clark, 1997). Most common, the misconception that if an object is large then, it has a high mass is widespread amongst students. This often occur when the judgments are made based on the sight rather than on the feel. For instance, students often think that a tennis ball s much heavier than a golf ball since it physically appears to be larger than the golf ball. In relation to quantity, students have been reported of i maging that two foam balls are much heavier than a soccer ball since it appears that foam ball are many as compared to one soccer ball. Indeed, conservation is a concept that needs to be introduced in the classrooms if students are to effectively solve measurement problems. Additionally, students need many opportunities in order to overcome the impenetrability which seems to surround

Michigan agricultural college a dream fullfiled Essay

Michigan agricultural college a dream fullfiled - Essay Example In 1850, the state constitutional convention called for the foundation of an Agricultural School under the provision of Article 13, Section 11 – the Morrill Act enacted under Abraham Lincoln’s administration. Interestingly, it was first suggested that this Agricultural School would be part of the University of Michigan. In fact, then-president Henry Tappan lobbied for this school to be built in UM’s own Ann Arbor. However, John C. Holmes of the Michigan State Agricultural Society opposed this, on the ground that the school’s students may end up being neglected by UM. Luckily for him, then-Michigan Governor Kingsley S. Bingham saw things his way, mandating a bill commissioning the establishment of what was then called the Agricultural College of the State of Michigan. Eleven years later would be a moment in history for the school – it saw its first batch of graduates, as well as the Michigan Legislature that allowed it to offer four-year curriculum c ourses and grant degrees on par with more established universities. The beginnings of the Agricultural College were surprisingly humble. Under its first president, Joseph Williams, a member of Harvard’s Phi Beta Kappa in addition to being both an accomplished farmer and attorney, it started out with only three buildings and five professors, as well as a student body of 63. Luckily, Williams made the best of the situation, hiring a host of competent professors in the college’s first year. These professors then proceeded to set up sophisticated science laboratories in its College Hall, complete with equipment such as microscopes which were then thought to be state-of-the-art. Needless to say, Michigan Agricultural College flourished under President Williams’s tenure; even relatively early on in its existence, it boasted a wide array of theoretical and practical academics. The Michigan state legislature passed a bill in 1855, which

Rise and fall of World Empires Term Paper Example | Topics and Well Written Essays - 1500 words

Rise and fall of World Empires - Term Paper Example Just like numerous other empires of its time, the Roman Empire relied heavily on agriculture to boost its economy. The empire owned large tracts of agricultural land that not only provided food for the urban population but which also offered employment to a large section of individuals in the empire. The surplus food gotten from the agricultural sector was used for trade with other nations in the region. In order to facilitate trade, an extensive road network was built in the region and this made the region to have one of the best transport infrastructures in the region. This infrastructure enabled commerce in the region to flourish something that led into the region’s economic stability (Maddison 12).  Ã‚   The Roman Empire trade and economic prosperity enhanced during the Pax Romana era, the empires well laid road and sea network made it ideal for merchants to go to every region belonging to the Roman Empire. However, this network was not stable since after the Pax Romana ended, merchants were no longer assured of their safety of their goods while in transit. The collapse of the Pax Romana and the expansion that they had engineered also brought to an end the loss of the loot that came out of the numerous conquests engineered by the emperor, and this in many ways accelerated the collapse of the emperor (Maddison 13).  Ã‚   In order to fund their operations, the different emperors would occasionally alter laws and come up with varied currencies something that brought chaos in the empire.  Ã‚  

Factors Impacting on Nursing Care Quality

Factors Impacting on Nursing Care Quality Introduction Nurses play an indispensable front-line role in patient care within the NHS. However, issues such as role ambiguity, management concerns, training deficiencies, and a limited evidence-base raise serious questions about the quality of health care nurses dispense. This essay considers some of these issues. Role Ambiguity Although nurses offer a wide variety of patient care services, there is considerable ambiguity about specific work responsibilities in some areas of nursing (Goll-McGee, 1999; Rask Hallberg, 2000; Hinsby et al, 2004; Dickens et al, 2005; Needham et al, 05; Sekula, 2005). Forensic psychiatric care is a good example. In a comprehensive survey of nurse’s views about their job responsibilities, Rask and Hallberg (2000) found significant differences between licensed mental health nurses and registered nurses in the emphasis attached to key nursing roles, such as assessment, medical tasks (e.g. giving medication), and actions relating to patients ‘daily living activities’. Nurses often feel uncertain about whether they can undertake certain tasks autonomously without incurring the wrath of doctors. For example, much has been written about nurse-initiated thrombolysis for cardiac patients (Rawles, 1994; Smallwood, 2000; Smallwood et al, 2004; Kelly, 2004). Patients pres enting at an A E unit with cardiac symptoms may benefit from nurse-administered thrombolysis prior to formal medical screening. This would include performing an electrocardiogram and administering a thrombolytic agent via a standard protocol. Although nurse-induced thrombolysis may significantly reduce door-to-needle times, until recently there was no precise definition of this role in nursing literature. Nurses are often unsure precisely what roles they are expected to perform to deal with problems like teenage pregnancy and STD transmission (Campbell, 2004). This situation is confounded by the fact that sexual health needs vary considerably across specific patient groups (e.g. HIV incidence is significantly high and access to health access seemingly more limited amongst African/immigrant communities) (DOH, 2001, 2002; 2005a, 2005b; also see Erwin et al, 2002). The net effect of this haziness is that nurses may not always be entire certain of their role at critical moments, or may feel too stressed out, in situations where immediate patient care is paramount. Workload, Time Management Training Issues The issue of work-related stress (Ewers et al, 2002) is directly implicated in workload time management. It is no secret that nursing staff in the UK can be overworked at times (Kilfedder et al, 2001; Hinsby Baker, 2004; Hughes Umeh, 2005). A major reason for this is the severe time constraints created by the multiplicity of tasks nurses are required to perform. The Nursing Stress Scale (Plant et al, 1992; Tyler Cushway, 1995), a standard measure of work stress experienced by nurses incorporates workload as one of several separate and distinct sources of stress, highlighting the importance of this factor in nursing care. The workload problem was emphasised in a recent article about school nursing (Martell, 2005). School nurses are heavily under resourced but yet face an arduous workload, more so for those working in the pubic sector. Staff shortages and a multiplicity of responsibilities means that not enough time is spent on health promotion and in the classroom. More than half o f school nurses report feeling ‘emotionally drained’, and work excess hours on a daily basis, several times a week. The level of stress seems to vary considerable across different nursing fields. A recent study found that registered nurses report higher levels of stress compared with psychiatric nurses especially in the absence of social support (Hughes Umeh, 2005). Then there is the issue of training. Nurses in the UK receive extensive training before being employed to work on the ‘frontline’ (Campbell, 2004). However, questions have been raised about the adequacy of existing nursing education in various aspects of patient care. For example, although it has been suggested that nurses can play a crucial role in evaluating and caring for victims of sexual assault, nurses in the UK currently receive no formal training in this area (Dinsdale, 2005). Another area of training deficiency is in HIV prevention. Although the Nursing and Midwifery Council (NMC) appr oves specific training courses for nurses in this area, universities and colleges are not compelled to offer them, â€Å"Pre-registration training for nurses does not include mandatory education relating to sexual health services. Nurses working in sexual health gain post-basic education in an ad-hoc manner through working in the specialty, and by undertaking specialist post-registration courses (Campbell, 2004, p.169). Nurses often receive limited (if any) training in the care of specific patient groups. For example, few nurses have special knowledge of the health care needs of ethnic minorities communities (DOH, 2000b; Andalo, 2004). Those who by chance spend some time working in such communities may gain some of the necessary expertise, but otherwise most nurses may be uninformed in this area. School nursing is another area in which training needs are not being met (Harrison, 2004; Martell, 2005). Martell (2005) reports that school nurses often have limited access to essential training for their role. Research Evidence-based practice As with other branches of health care there is increasing emphasis in nursing care on evidence-based practice (Lewis Latney, 2003; Thompson et al, 2004; Ring et al, 2005). Feasible evidence-based practice requires an adequate evidence base (Lewis Latney, 2003). However scientific literature in certain areas of nursing care is often patchy, delaying the development of appropriate ‘best practice’ statements that will ensure consistency in the quality of care nurses dispense across all sectors of the NHS and private sector (Hoskins, 2000; Serrant-Green, 2004). The importance of evidence-based ‘best practice’ guidelines cannot be overstated. The Nursing and Midwifery Practice Development Unit (NMPDU) emphasises their importance in achieving consistent care delivery across nursing sectors. Unfortunately, even where best-practice guidelines have been widely developed for nursing care, as is the case with NHS Scotland, implementation is often slow and inconsisten t (Ring et al, 2005). Nurses rarely refer to an evidence base when making decisions about patient care (Thompson et al, 2004). For example, midwifes often fail to offer antenatal HIV testing to women for ethnic minority backgrounds, to avoid appearing discriminatory (Gibb et al, 1998), even though such testing is a standard recommendation of the National Institute for Clinical Excellence (NICE), DOH, and Nurse Agencies National Minimum Standards (DOH, 1994, 2000a). Guideline execution can be hampered by many factors including resource deficiencies, lack of training, resistance to change, lack of emphasis or prioritisation, absence of local nurse ‘leaders’ who can champion best-practice ideology, and resistance to change. Fulbrook (2003) notes that nursing knowledge and care often derives from more experiential and in-depth one-to-one interactions with patients, rather than formal scientific doctrine. Thus, it is questionable whether existing best practice statements, wh ich are rooted in positivist literature, are indeed appropriate for nursing care. Conclusion The quality of nursing care patients receive may often be compromised by workload issues, training deficiencies, a paucity of an adequate research evidence base, inconsistent implementation of clinical guidelines, and poorly defined job responsibilities. It appears these problems are rather more pressing in the public compared with private sector. A recent study of the work-related perceptions of nurses working in non-NHS facilities found that nurses in this sector reported greater levels of support, cohesion, job clarity and physical comfort (Dickens et al, 2005). However, they also indicated greater work pressure. There appears to be significant variation across various nursing specialties in the importance attached to key aspects of nursing care, such as patient assessment. Furthermore, certain nursing domains, for example school nursing, suffer from severe staff shortages, a multiplicity of responsibilities, and significant training issues. Overall, nursing care in the UK appears to lack the support it needs to meet expectations. References Andalo, D. (2004) How to sell. Nursing Standard, 18, pp.14-17. Campbell, P. (2004) The role of nurses in sexual and reproductive health. Journal of Family Planning and Reproductive Health Care, 30, pp.169-170. Department of Health (1994) Guidelines for Offering Voluntary named HIV Anti- Body Testing to Women receiving Antenatal Care. London, Department of Health. Department of Health (2000a) Nurse Agencies National Minimum Standards: Nurse Agencies Regulations.London, Department of Health. Department of Health (2000b) Black and ethnic nurses midwives and health visitors leading change a report of the Mary Seacole leadership award the first five years. London, Department of Health. Department of Health (2001) The National Strategy for Sexual Health and HIV. London, Department of Health. Department of Health (2002) The National Strategy for Sexual Health and HIV: Implementation Action Plan. London, Department of Health. Department of Health (2005a) Integrating the National Strategy for Sexual Health and HIV with Primary Medical Care Contracting. London, Department of Health. Department of Health (2005b) HIV and AIDS in African Communities: A Framework for Better Prevention and Care. London, Department of Health. Dickens, G., Sugarman, P. Rogers, G. (2005) Nurses’ perceptions of the working environment: a UK independent sector study. Journal of Psychiatric Mental Health Nursing. 12, pp.297-302. Dinsdale, P. (2005) Pioneering nurse-led assault service. Nursing Standard, 19, p.9. Erwin, J., Morgan, M., Britten, N., Gray, K. Peters, B. (2002) Pathways to HIV testing and care by black African and white patients in London, Sexually TransmittedInfections, 78, 37-39. Ewers, P., Bradshaw, T., McGovern, J. Ewers, B. (2002) Does training in psychosocial interventions reduce burnout rates in forensic nurses? Journal of Advanced Nursing, 37, pp.470-476. Fulbrook, P. (2003) Developing best practice in critical acre nursing: knowledge, evidence and practice. Nursing Critical Care, 8, pp.96-102.Gibb, D.M., MacDonagh, S.E., Gupta, R., Tookey, P.A., Peckham, C.S. Ades, A.E.(1998) Factors affecting uptake of antenatal HIV testing in London: results of a multicentre study. British Medical Journal, 316, pp.259-261. Goll-McGee, B. (1999) The role of the clinical forensic nurse in critical acre. Critical Care in Nursing Quarterly. 22, pp.8-18. Gray-Toft, P. Anderson, J.G. (1981) The nursing stress scale: development ofan instrument. Journal of Behavioural Assessment. 3, pp.11-23. Hinsby, K. Baker, M. (2004) Patient and nurse accounts of violent incidents in a medium secure unit. Journal of Psychiatric and Mental Health Nursing. 11, pp.341-347. Hughes, H. Umeh, K. (2005) Work stress differentials between psychiatric and general nurses. British Journal of Nursing. 14, pp.802-808. Kilfedder, C.J., Power, K.G. Wells, T.J. (2001) Burnout in psychiatric nursing. Journal of Advanced Nursing. 34, pp.383-396. Harrison, S. (2004) School nurses pivotal to achieving health targets. Nursing Standard, 19, p.7.

Essay --

Disha Shah Email Id: disha.shah2015@sims.edu 1st year (2013-2015) K R Shyam Email Id: kr.shyam2015@sims.edu 1st year (2013-2015) Symbiosis Institute of Management Studies, Pune How good or bad is India's Food Security Bill The National Food Security Bill, a dream envisioned by Sonia Gandhi, has taken sail. However, what remains to be seen is whether this Congress dream-boat will succeed without sinking the entire country into a bottomless pit of debt. Intended to work as a firewall to the innumerable scandals the government has been embroiled in, it promises food: the roti component of the roti, kapda and makaan trio. It stands not just as a basic service but also as an emotional call for votes. Rahul Gandhi incorporates it into his political campaign saying, "Poori roti khayenge, 100 din kaam karenge, dawaiee lenge aur Congress ko jitayenge" (Eat full roti, work for 100 days, receive free medicines and vote for Congress). Food Security: The mother of all Vote bank schemes The Bill proposes to provide food grains at subsidised rates to two thirds of the country’s population. Poised to be a game changer for the Congress party in terms of garnering the favour of the electorate, the bill was brought into the picture right before the 2014 elections: a move that the Congress hopes will ensure a hat-trick. Sam tactic was applied previously in the 2009 elections through the MNREGA scheme. However, all this will come at a huge cost to the Indian economy which is already in deep crisis. Fig 1: Poll Math Source: Business Standard Journey: Initial Setbacks to Acceptance Amongst Political Class The Food Security Bill has seen its share of initial hiccups while it was tabled in front of UPA’s cabinet for approval. Sharad Pawar, the then a... ...security Bill. However, it needs to be seen if the Indian government can manage the world’s largest food security programme without getting entangled in another scam of sorts. References http://www.firstpost.com/economy/sc-backs-centre-on-cutting-diesel-subsidy-to-bulk-consumers-1112503.html http://en.wikipedia.org/wiki/National_Food_Security_Bill,_2013 http://www.firstpost.com/india/shocker-india-constitutes-40-percent-of-worlds-malnourished-children-916359.html http://articles.economictimes.indiatimes.com/2013-08-30/news/41583434_1_food-security-bill-current-account-deficit-food-subsidy http://www.firstpost.com/economy/food-bill-is-the-biggest-mistake-india-might-have-made-till-date-1062841.html http://forbesindia.com/article/special/the-good-and-bad-of-the-food-security-bill/35135/1 http://www.deccanherald.com/content/213752/food-security-bill-good-politics.html

Encounters With Books :: Personal Narrative Essays

Encounters With Books My speech teacher had told me that an individual would remember thirty percent of what they read, forty percent of what they hear, and over fifty percent of what they actually speak. Can you imagine how much a parent would remember if they read a book aloud to their child and then their child read it back? That would not only prove as a good way for a child to better their reading skills, but it would also serve as a means of bonding between a child and their parent. Books play a role in everyone's lives. Ones literary tastes begin during their childhood, when parents are reading to their children. That is where you first gain the knowledge of what types of books you like to read, and like a fine wine, it will refine with age. In my third year of Elementary School, I was constantly drowning myself in books. My family kept moving from state to state, and by my third grade year, I felt as if books were the only true friends I had. As a gift, my mother had brought me a new book one day. It was filled with exciting new thoughts and stories. The Giving Tree was a book is about a little boy who finds company and friendship with this "giving tree." As the boy grows older, the tree tries its hardest to still be there for the boy when he needs it. My mother explained that she would gladly be my tree. No matter what comes my way, she will always be there when I need her. During my middle school years, we were forced to read Of Mice And Men and To Kill A Mockingbird. I always seemed to struggle with things I was forced to read. Both books express a type of prejudice against one of the main characters. Of Mice And Men was about Lenny and George who were drifters. Lenny was mentally retarded, and the boys on the farm would poke fun at him due to this condition. In To Kill A Mockingbird, a young black man was accused of raping a white woman, but he did not commit the crime. In both of these novels, someone was looked upon as less than they really were.

Love in Like Water for Chocolate Essay

Have you ever experienced that euphoric sensation after eating an absolutely delicious food? You are not alone. Many have experienced this feeling and refer to it as a â€Å"foodgasm†. These types of connections between food and sex have long been established, but from where do they come? Do we make these connections through our cultural experiences or are they biologically programmed within us? In Like Water for Chocolate, the author, Laura Esquivel, portrays sex and food as being connected in a cultural sense. The basis for this conclusion rests largely in her use of tradition and her depiction of a Latino family strongly based in their culture. This cultural foundation, paired with the interactions between characters, food, and sex, gives the reader plenty of evidence to support this perspective. Esquivel uses the preparation, eating, and serving of food as a connection to love and sex, and as humans we have learned, through culture, to make this connection. Structured in twelve chapters, each representing a month of the year, Esquivel has created an entrancing love story that is sprinkled with culinary enchantments around every corner. Each chapter is prefaced with a recipe that is relevant to the progression of the novel, not to mention the many cooking tid-bits thrown in throughout each chapter. The preparation of food is clearly very important to the culture being represented. Tita, the main character and protagonist, was born in the kitchen and possesses all the superior traits of a culinary expert. She is also blessed (or cursed) with the ability to inject her emotions in to the food she cooks, in turn, infecting all those who consume the food with that emotion. In one section of the novel, Tita makes Quail, in Rose Petal Sauce, to express her passion for her sister, Rasaura’s, husband, Pedro, who she is deeply in love with. With that meal it seemed they had discovered a new system of communication, in which Tita was the transmitter, Pedro the receiver†¦ Pedro didn’t offer any resistance. He let Tita penetrate to the farthest corners of his being, and all the while they couldn’t take their eyes off each other. (Esquivel 52) It is customary, in many cultures, for a woman to prepare a meal for her significant other in order to show how much she cares for him. The fact that Tita has taken the time to cook such a complex and beautiful dish, to translate her love to Pedro, shows how much impact this cultural custom has on her. Through this particular interaction, Esquivel has displayed the influence that culture has over the preparation of food and it’s relation to love. The expectation for a woman to acquire the ability to prepare food for her significant other brings me to another question: Does a woman’s capacity for cooking significantly affect a man’s attraction to her? Esquivel brings this question to the forefront of the reader’s mind when she offers this comparison between Rasaura and Tita’s cooking. The rice was obviously scorched, the meat dried out, the dessert burnt. But no one at the table dared display the tiniest hint of displeasure, not after Mama Elena had pointedly remarked: ‘As the first meal that Rosaura has cooked it isn’t bad. Don’t you agree, Pedro? ’ Making a real effort not to insult his wife, Pedro replied: ‘No, for her first time it’s not too bad. ’ (50-51) She goes on to show Pedro’s reaction to Tita’s cooking saying, â€Å"It wasn’t enough he’d made his wife jealous earlier, for when Pedro tasted his first mouthful, he couldn’t help closing his eyes in voluptuous delight and exclaiming: ‘It is a dish for the gods! ’†(51). This comparison allows us to reasonably assume that Tita’s aptitude for culinary artistry did contribute to the growth of Pedro’s love. So, how might this reaction be culturally habituated? In almost all cultures, men are expected to provide and women are expected to cook. Even if a man is not consciously aware, they subconsciously factor this in to their choosing of a mate. It is culturally conditioned for a man to prioritize supporting his family over many other things. If a woman does not possess the ability to cook then a man may assume that she will not be able to support or provide for their family. This, of course, is not a strict rule of thought but, from my experience, it can be applied to many cases. Through comparison, Esquivel gives the reader evidence that Pedro loves Tita partially for her ability in the kitchen, and with prior knowledge we, as the reader, can attribute this connection to his cultural influences. We’ve determined that falling in love can be related to a woman’s ability to make food, but what about the relationship between food and making love? Earlier I made a reference to the word â€Å"foodgasm†, this portion of a quote, which I previously used, provides a great example of what a foodgasm might look like. â€Å"†¦ for when Pedro tasted his first mouthful, he couldn’t help closing his eyes in voluptuous delight and exclaiming: ‘It is a dish for the gods! ’†(Esquivel 51) It is instances like this one that finds Esquivel nudging the reader to make a connection between food and sex. Esquivel’s use of diction such as ‘voluptuous’ makes it practically impossible not to connect this experience to the effects of an orgasm. Thinking further on this connection, I think that giving food is a form of showing love just as making love is. As raunchy as it may seem, Pedro is receiving Tita through food. It is their unique form of making love. Esquivel makes another food/love connection on page 67 when she says, â€Å"Tita knew through her own flesh how fire transforms a tortilla, how a soul that hasn’t been warmed by the fire of love is lifeless, like a useless ball of corn flour. †(67) It’s almost as if Esquivel allows characters, in this case Tita, to take on the form of food. With this being said, receiving food is like receiving the person who made it. In Tita and Pedro’s case, it was their way of making love before they could actually perform the act. I think that the importance of food to their relationship can be contributed to their culture’s emphasis on food. If food were not so important to their culture it would not be the medium for such an important interaction. In order to make and express love in Like Water for Chocolate, Tita makes food for Pedro further emphasizing the cultural connection between food and love. Some may argue that this relationship between food and sex is purely natural and scientific. In some sense this is true. Sex and Food are both biologically programmed drives that all humans possess. We have a strong need to procreate in order to further our species as well as a great need to eat in order to survive. These are facts of nature, but you can’t ignore the emotional connection that we have to food and sex. Tita and Pedro do not have these reactions to food in relation to sex simply because they need to eat or they have a great need to reproduce. Culture conditions us to eat because we love food not to simply eat to live. The same goes for sex. We are taught that in order to have sex one must have a connection to their partner; it is â€Å"morally sound† to think this way. This is especially true for the culture being represented in Like Water for Chocolate. Just in the way that Esquivel structures the novel you can get a sense of the importance food. The food must be treated with respect and love just as a person should be. Esquivel shows the significance of treating food well here: Something strange was going on. Tita remembered that Nacha had always said that when people argue while preparing tamales, the tamales won’t get cooked. They can be heated day after day and still stay raw, because the tamales are angry. In a case like that, you have to sing to them, which makes them happy; then they’ll cook. ‘(218-219) Esquivel’s personification of food demonstrates the meaning that food holds in this culture. It has feelings and you have to love it and nurture it. You don’t just eat food to eat it; you eat food because food is a beautiful part of life that you respect. In this way, Esquivel creates a strong connection between food and love through the cultural importance that the novel puts on the meaning of food rather than the natural tendency of humans to make this connection. After analyzing Esquivel’s novel, Like Water for Chocolate, I can say that the connection between food, sex, and love, in this context, is predominately based on cultural influences rather than natural ones. In making food, one is showing how much they care, just as Tita did for Pedro with her Quale in Rose pedal sauce dish. The ability to create such meals, in a man’s mind, is a reflection on a woman’s ability to provide for their family. By personifying food, Esquivel allows this process of cooking food and giving food to become much deeper than the simple act itself. The act of giving food then takes the form of giving ones self to the individual receiving the food. Whether it is between food and love, cooking and falling in love, or eating food and making love, culture is the force that defines these connections. Works Cited Esquivel, Laura. Like Water for Chocolate. Trans. Carol Christensen and Thomas Christensen. 1st ed. New York: Doubleday, 1992. Print.

SM Jaleel Project

SM Jaleel & Company Ltd , affectionately known as SMJ, is one of the oldest and largest manufacturers of nonalcoholic drinks in the English speaking Caribbean. Since their inception in 1924, their wide portfolios of beverages have become household names across the Caribbean, and are currently distributed to over 60 countries worldwide. Their products span a host of carbonated soft drinks, exotic fruit juices, purified and flavoured water, energy drinks, and other fruit flavoured beverages. Every stage of production is owned by the esteemed SM Jaleel & Company Ltd.SMJ manufacture its own PET (plastic) bottles, tetra packs (juice boxes), and the cans that their wide variety of products are packaged in. As such, the company enjoys iconic status as the Caribbean’s premier soft drink manufacturer with a reputation for quality, innovation and commercial intelligence. SMJ have been innovative leaders in manufacturing, having pioneered the use of dynamic and advanced technology, syste ms, and processes in the soft drink industry. They have 25 years of experience in plastic blowing technology which has enabled SMJ’s wide array of PET bottles in different shapes and sizes.Their blow molding facility is also the largest in the Caribbean. SMJ was also the first in the world, in conjunction with Reynolds Metal Company, to fill fruit juices in aluminum cans. This was done using Nitrogen technology in the 1980’s, and eliminated the need for artificial preservatives in the product. To ensure consistency in providing high quality products at affordable prices, they have established and facilitated a global network of mutually beneficial partnerships with customers and suppliers.In accordance with SMJ’s dedication to quality and consistency, new products have actively been introduced to the market over the past two decades, via ongoing research and development efforts. Presently, SMJ’s products are found in over half a million wholesale and reta il stores, including Walmart and other renowned international retailers. Millions consume these products yearly because of this extensive reach. SMJ mission reads as follows; â€Å"To always stay one step ahead, constantly responding to an essential human need through thirst quenching, quality beverages and premium water.To create products of the highest standards that are priced affordably and distributed efficiently, providing greater accessibility to our consumers. To inspire and motivate our workforce to achieve excellence as a team while promoting their inner sense of self and purpose as individuals. To keep our target market top of mind, as we continue our commitment to improve and enrich the lives of our consumers†. In my opinion SMJ has lived up to their mission statement. They are right on point with each goal their organization placed.To further illustrate this here’s a look at their vision statement: â€Å"To strive towards being leaders in the non-alcoholi c market, making our people the cornerstone of our success, as we work together in a globally-focused, dynamic environment based on trust and sound values, providing all-encompassing beverage solutions that meet the ever changing, evolving needs of our customers†. SMJ has without a shadow of a doubt been leaders in the nonalcoholic beverage industry for the past two decades. They have gone beyond the call of duty in the industry.They are pioneers to the Caribbean and even the world’s market in the non-alcoholic industry. This marketing giant in the Caribbean formally known as SMJ has mastered the art of marketing and has captured numerous segments of the non-alcoholic market. They have accomplished this by marketing their products well. Positioning the product is very important. Marketing is about how your firm positions itself to satisfy your market’s needs. There are four critical elements in marketing your products and business.They are the four P’s of marketing. 1. Product; The right product to satisfy the needs of your target customer. 2. Price; The right product offered at the right price. 3. Place; The right product at the right price available in the right place to be bought by customers. 4. Promotion; informing potential customers of the availability of the product, its price and its place. Each of the four P’s is a variable that should be controled in creating the marketing mix that will attract customers to the business.Marketing mix should be something paid careful attention to because the success of the business depends on it. As a business manager, determining how to use these variables to achieve profit potential is important. This case study introduces the four P’s of marketing and includes worksheets that will help you determine the most effective marketing mix for the business. In this case study we would have observed that SMJ use positioning, marketing mix and the four P’s to bring about succe ss to SMJ. â€Å"Product† refers to the goods and services that are being offered to the customers.Apart from the physical product itself, there are elements associated with the product that customers may be attracted to, such as the way it is packaged. In terms of packaging SMJ has won over the hearts of many children with its unique patented PET bottle which was designed for the famous drink Chubby. Other SMJ product attributes include quality, options and brand name. SMJ product’s appearance, function, and support make up what the customer is actually buying.Successful managers such as Dr. Aleem Mohammed, Chairman S. M. Jaleel & Co. Ltd.pay close attention to the needs their product bundles address for customers. The products available for sale by SMJ are Carbonated Soft Drinks, Water, Juices FRUTA and Energy Drinks. In the Carbonated Soft Drinks there are a wide array of flavors available. The flavors include; Action Apple, Bubble Gum, Bubbly Cream Soda, Megastar M ango, Merenguito, Purple Power, Rock N Rolla Cola, Sorrel Soda, Tutti Frutti, Kola Champagne, Blueberry Blast, Fresa Strawberry, Go Bananas, Martian Magic, Green Crush, Orango Tango, Pineapple Sunshine, Poppin Pear. These are the flavors which have been made available in the Caribbean.In Latin America some additional flavors are available with some being omitted, they include; Fresa Strawberry, Martian Magic Green Crush, Cream Scream Soda, Fruit Punch Soda, Cola Soda, Blueberry Blast, Bubbly, Cream Soda, Go Bananas, Megastar Mango, Merenguito, Orango Tango, Pineapple Sunshine, Poppin Pear, Sorrel Soda, Action Apple, Bubble Gum, Kola Champagne. This shows that SMJ practices what is called market segmentation. They strategically position there products to meet their target audience, by bundling different flavors and in some instances same flavor but different names.Product bundle should meet the needs of a particular target market. For example, a luxury product should create just the right image for â€Å"customers who have everything,† while many basic products must be positioned for the price conscious consumers. This is demonstrated in my opinion by the availability of FRUTA and Caribbean Cool. Caribbean Cool is the economical re fruit drinks while FRUTA is the luxurious premium brand. For other important aspects of product may include an appropriate product range, design, warranties, or a brand name.Customer research was a key  element in building an effective marketing mix. Knowledge of the target market and SMJ’s competitors allowed them to offer product that will appeal to customers and avoid costly mistakes. Some of SMJ’s target audience includes, Eastern Caribbean, Caribbean, Latin America and Europe. SMJ has launched a fairly new 25% less sugar carbonated drink which is only available to the Eastern Caribbean, suggesting still in the experimental stages. Proper SWOT analysis should be carried out on launching a new product. SMJ h as always think long term about their venture by planning.This is evident by SMJ’s longevity in the Caribbean, there massive expansion projects and their successful handing over from one generation to the other. SMJ was able to take advantage of opportunities to add value through processing, packaging, and customers. One of their first major successes with packaging was the creation of the PET plastic bottle patented and sold with the name â€Å"Chubby†. It is an ideal size not to big attractive to its target audience, mainly children and not to little not too much. Perfect for a child’s lunch kit. SMJ growth occurred in different geographic regions.SMJ diversified its product, offering a whole range of nonalcoholic products. The success of this diversification was partly because of SSMJ’s successful acquiring of raw materials, production processes, and distribution which were all done by SMJ, which meant there was no need to acquire new suppliers, skills and equipment, and distribution methods â€Å"Price† refers to how much is charged for a product or service. Determining SMJ’s product’s price was tricky and even frightening. Many small business owners feel they must absolutely have the lowest price around. This isn’t always true and depends on your pricing strategy.SMJ pricing approach reflects a good image which positions their product well. Example FRUTA isn’t the cheapest fruit drink in the market, yet it is the preferred fruit drink by many customers. The price resulted from their pricing strategy covers the cost per item and includes a profit margin. Lower pricing would make it impossible to grow. As a manager, of SMJ one of the following alternatives pricing strategies may have been used. Selection of a pricing strategy by SMJ was based on the product, customer demand, the competitive environment, and the other products which are offered.Cost-plus: Adds a standard percentage of profit abov e the cost of producing a product. Accurately assessing fixed and variable costs is an important part of this pricing method. Value-based: Based on the buyer’s perception of value (rather than on your costs). The buyer’s perception depends on all aspects of the product, including non-price factors such as quality, healthfulness, and prestige. Competitive: Based on prices charged by competing firms for competing products. This pricing structure is relatively simple to follow because you maintain your price relative to your competitors’ prices.In some cases, you can directly observe your competitors’ prices and respond to any price changes. In other cases, customers will select vendors based on bids submitted simultaneously. In those cases, gathering information will be more difficult. Going-rate: A price charged that is the common or going-rate in the marketplace. Going-rate pricing is common in markets where most firms have little or no control over the m arket price. Skimming: Involves the introduction of a product at a high price for affluent consumers. Later, the price is decreased as the market becomes saturated. Discount: Based on a reduction in the advertised price.A coupon is an example of a discounted price. Loss-leader: Based on selling at a price lower than the cost of production to attract customers to the store to buy other products. Psychological: Based on a price that looks better, for example, $4. 99 per pound instead of $5. 00 per pound. After you decide on your pricing strategy, the amount of money you will actually receive may be complicated by other pricing aspects that will decrease (or increase) the actual amount of money you receive. You will also have to decide how to determine: Payment period: Length of time before payment is received.Allowance: Price reductions given when a retailer agrees to undertake some promotional activity for you, such as maintaining an in-store display. Seasonal allowances: Reductions given when an order is placed during seasons that typically have low sales volumes to entice customers to buy during slow times. Bundling of products/services: Offering an array of products together. Trade discounts (also called â€Å"functional discounts†): Payments to distribution channel members for performing some function such as warehousing and shelf stocking. Price flexibility: Ability of salesperson or reseller to modify price.Price differences among target customer groups: Pricing variance among target markets. Price differences among geographic areas:Pricing variance among geographic regions. Volume discounts and wholesale pricing:Price reductions given for large purchases. Cash and early payment discounts: Policies to speed payment and thereby provide liquidity. Credit terms: Policies that allow customers to pay for products at a later date. The methods discussed here should be a base from which to construct your price. The options will vary depending on how the pr oduct is sold.Since SMJ doesn’t sell directly to the customer they will need to ensure a proper margin is set by the retailer to ensure the success of their products. Tracing the path of SMJ’s product from production to final purchase is a useful exercise to discover this information. The research needed to understand the pricing along the distribution path will be more than worth the time it takes. SMJ’s price ultimately covers costs, contributes to product image by communicating the perceived value of the products, counter the competition’s offer, and avoid deadly price wars.Remember, price is the one â€Å"P† that generates revenue, while the other three â€Å"P’s† incur costs. Effective pricing was important to the success of SMJ. â€Å"Place† refers to the distribution channels used to get the product to your customers. What the product is will greatly influence how you distribute it. As a producer, SMJ decided if supplyin g direct is appropriate for their product, whether it be sales through retail, door to-door, mail order, e-commerce, on-site, or some other method they made the wise decision and choose not to.However an advantage of direct sales would be the contact you gain by meeting customers face to face. With this contact you can easily detect market changes that occur and adapt to them. You also have complete control over your product range, how it is sold, and at what price. As a result SMJ has to do extensive market research frequently to keep abreast of the market changes. Reseller Sales (Sales Through an Intermediary) Instead of selling directly to the consumer, SMJ decide to sell through an intermediary such as wholesalers and retailer who will resell SMJ’s product and distribute them.This has provided SMJ with a wider distribution than selling direct while decreasing the pressure of managing its own distribution system, additionally, reduction in storage space necessary for inven tory. One of the most important reasons for selling through an intermediary is access to customers. Wholesalers want a steady year-round supply of product to distribute. SMJ has a steady year-round supply that is of consistent quality. Market Coverage by SMJ has moved from local and regional in the early nineties to international in the late nineties, through resellers. Intensive, selective, or exclusive coverageâ€Å"Promotion† refers to the advertising and selling part of marketing. It is how businesses let people know what they’ve got for sale. The purpose of promotion is to get people to understand what product is, what they can use it for, and why they should want it. SMJ effective, promotional efforts contain a clear message targeted to a specific audience reached via the appropriate channel. In the case of chubby parents and children is the target audience. Their message is consistent with the overall marketing image, get their target audience’s attention , and elicit the response desired.Promotion involve advertising, public relations, personal selling, and sales promotions. Advertising methods to promote SMJ’s product include the following. †¢ Radio: Radio advertisements inexpensive ways to inform potential local customers timing of ad is important. †¢ Television: Television allows access to regional and national audiences, but is more expensive than other options. †¢ Print: Direct mail and printed materials, including newspapers, consumer and trade magazines, flyers, and a logo, fact sheets, contests, coupons, and brochures directly to new or old customers on local, regional, or national levels.Currently there are chubby promotions in St Vincent and St Lucia back to School with chubby. †¢ Electronic: Company Web sites provide useful information to interested consumers and clients. †¢ Word of Mouth: Word of mouth depends on satisfied customers which SMJ has had a great track record. Public relations carried out by SMJ ensure that SMJ’s good price effective environmentally friendly Caribbean image is maintained.